Denna studie syftar till att undersöka hur varumärkeskommunikation kan användas av offentliga organisationer för att påverka unga vuxnas beteendeintentioner, samt om varumärkeskommunikation på sociala medier kan bidra till att bygga positiva varumärkesattityder. Studien fokuserar på den svenska myndigheten Försvarsmakten och hur unga vuxnas attityder och intentioner att genomföra värnplikten påverThis thesis aims to investigate how brand communication can be used by public organizations to affect young adults’ behavioral intentions, and if brand communication on social media can contribute to building positive brand attitudes. The study focuses on the authority The Swedish Armed Forces and how young adult’s attitudes and intentions towards enrolling in Swedish Defense Conscription are affe

I den ständigt föränderliga marknadsföringslandskapet har framväxten av artificiell intelligens (AI) revolutionerat sättet varumärken engagerar sig med konsumenter. Den här studien undersöker artificiell intelligens genererat innehåll (AIGC) och dess påverkan på varumärkesuppfattning. Genom att utforska AI-genererat innehåll jämfört med mänskligt genererat innehåll (HGC), syftar forskningen till aIn the continuously evolving landscape of marketing, the emergence of artificial intelligence (AI) has transformed the way brands engage with consumers. This study examines Artificial Intelligence Generated Content (AIGC) and its impact on brand perception. By exploring the nuances of AI-generated narratives compared to Human Generated Content (HGC), the research aims to reveal insights into the e

In northern Sweden, insectivorous bats must face challenging conditions throughout most of the year, with longer and colder winters compared to the south, and continuous daylight for several weeks during the summer. The northern bat (Eptesicus nilssonii) is common in Sweden, despite experiencing population declines over the last 30 years, and can be found at high latitudes across Europe. This stud

Syftet med uppsatsen är att undersöka hur amerikanska påståenden kring Irakiska massförstörelsevapen användes som övertalningsmedel innan och omedelbart efter invasionen av Irak 2003. Detta görs via en kvalitativ innehållsanalys. Analysen utgår från Jowett och O`Donnells teoretiska ramverk på tio punkter för analys av propaganda. Dessa operationaliseras och appliceras på källmaterialet. Källmateri

Abstract: In analyzing the so called Datasaab affair, where the Swedish company Stansaab delivered an air traffic control system to the Soviet Union, supposedly violating American export regulations, this article examines the role of intelligence in conditions of complex interdependence. In a cold war context, where technologies were politicized as instruments of national security and welfare, pr

Bumblebees are essential pollinators for a wide range of plant species and thus essential for global ecosystems and food security. However, recent declines in their populations have made understanding their underlying causes necessary. One of those causes is the application of pesticides in agricultural landscapes. The toxicity of these pesticides is commonly assessed in isolation, which oftentime

Sverige har under de senaste åren fått utstå desinformation och propaganda från både internationella aktörer, såsom Ryssland, men även icke-statliga aktörer i form av LVU-kampanjen. På grund av dessa påverkansoperationer har den svenska staten behövt tillämpa motåtgärder för att bemöta och motverka spridningen av desinformation i syfte att skydda Sveriges säkerhet. Denna uppsats ämnar att utifrån

The industrial and information revolutions that took shape in the British and Anglo-American empires, respectively, and that are linked in time and space by a westward expansion of capital, have both been justified and referred to as unavoidable and inescapable processes. Thus, they have been understood more as revelations of nature and less as products of a particular and historical society. Karl

Studien har sin huvudsakliga grund inom kriskommunikationsfältet. Därtill används det relationella konceptet CBI (sprunget ur varumärkesdisciplinen) för att undersöka huruvida djupa kundrelationer kan sägas påverka organisationer och effektiviteten av responsstrategier i kristid. Vidare använder studien en verklig händelse, ICA och deras rekordstora förtroendetapp 2023, för att kontextualisera ochThis study is primarily rooted in the field of crisis communication. Additionally, it employs the relational concept of CBI (which originates from the field of branding) to investigate whether deep relationships with customers influence the effectiveness of response strategies during a crisis. Furthermore, the study uses a real event—ICA and their record-breaking loss of trust in 2023—to contextua

Den här studien utforskar vilka varumärkespraktiker, strategier och handlingar som kan skapa förutsättningar och driva en polariserande natur inom varumärken. Detta uppnåddes genom att genomföra en multimodal analys på skönhetsmärket Lush som är igenkända för sina vågade sociopolitiska ställningstaganden. Därför utgör Lushs kampanjer Votes for Animals och ESC Big Tech exempel för att utforska ett This thesis analyses what brand communication practices, strategies, and actions could create conditions and drive a polarising nature in brands. This was achieved by conducting a multimodal analysis applied to the cosmetic brand Lush. Recognised for its bold sociopolitical stances, the Votes for Animals and ESC Big Tech campaigns illustrate how Lush is an exemplar for exploring a brand’s potentia

Plant-pollinator interactions are considered one of the primary factors driving the large diversity in floral traits. Adaptive floral trait diversification occurs when different pollinators show preference for different floral phenotypes imposing selection on, and potentially generating local adaptation, of floral traits in populations that interact with different insect communities. Plants in gen

En verkkommentar på examensarbetet To Call Home. Texten redogör för det komponenter som författaren använt för att främja deltagande i scenkonstverket. Författaren reflekterar också kring des olika effekter och framtidsvisioner

Illegals have been a tool of Russia's intelligence service since 1922. Directorate S is one of Russia's intelligence service's most secret parts, and responsible for the illegals program. Few have insight into the activities and little are known about it. In order for a state's counterintelligence to be able to deal with a security threat, the security threat must first be identifi

This study explores similarities and differences between three spy cases, the American cases Aldrich Ames and Robert Hanssen during the Cold War era and the recent Swedish case Peyman Kia. Based on a psychological theory that predicts espionage by three essential factors; a dysfunctional personality, a state of crisis and ease of opportunity, these factors are applied to the cases and explores the

The food waste created in Swedish commercial kitchens presents a difficult logistical and environmental problem for local governments. Today all the food waste is collected separately and recycled organically to create biogas, an energy-rich fuel that can be used for both industrial and domestic applications. To mitigate the logistical and sanitary issues associated with large amounts of organic w

Psykoterapeutyrket är stimulerande, meningsfullt och spännande men kan även ge psykoterapeuten negativa fysiska och emotionella symtom av utbrändhet och reducerad förmåga att känna empati för sina patienter. Detta kallas compassion fatigue och kan drabba psykoterapeuter som möter patienter med trauman. Syftet med denna studie var att undersöka vilken kunskap psykodynamiska psykoterapeuter hade gälThe psychotherapist profession is stimulating, meaningful and exciting, but can also give the psychotherapist negative physical and emotional symptoms of burnout and reduced ability to empathize with their patients. This is called compassion fatigue and can affect psychotherapists who meet patients with trauma. The purpose of this study was to investigate what knowledge psychodynamic psychotherapi

This thesis seeks to gain a deeper understanding of how entities reliant on governmental funding employ storytelling to convey relevance. The aim is to explore the presented narratives using a qualitative method and conduct a case study of the Swedish Armed Forces's marketing campaigns. The selected and analyzed material consists of two video campaigns from the authority's own YouTube chan

Mountain areas all around the world are extremely vulnerable to climate change. In Europe, local livelihoods are closely linked to tourism, which will not only be strongly affected by climate change, but will also contribute to these changes. Based on twenty-three interviews, this thesis uses Actor Network Theory to define the tourism system and to analyze destination adaptation in the Mont Blanc

This experiment studied the performance of two closely related C4 grass species, Eragrostis minor and E. multicaulis. Both species are non-native to Sweden but have colonised the city of Malmö at different times over the last century. Multiple vegetative and reproductive performance traits were compared across four temperature regimes ranging from 19 to 40°C. The two species were found to have sig

Studien syftar till att bidra till en nyanserad bild av värdet av varumärkeskommunikation på digitala plattformar inom offentlig sektor. Forskningsfrågorna är centrerade kring hur varumärkets mening förhandlas på olika digitala plattformar och hur förtroende konstrueras i varumärkeskommunikationen för offentliga myndigheter. Studien utgår från ett konstruktivistiskt epistemologiskt perspektiv och The study aims to contribute to a nuanced understanding of the value of brand communication on digital platforms in the public sector. The research questions are centered on how brand meaning is negotiated on different digital platforms and how trust is constructed in brand communication for public authorities. The study is based on a constructivist epistemological perspective and a social constru