Strategic / Managerial Changes in the Wake of the Newly Implemented 2014 EU Tobacco Product Directive
The phenomenon of interest here is change management in the tobacco industry in a European policy context. The purpose of this paper is to investigate how one European-based tobacco company approaches change management in an effort to combat strict regulatory changes stemming from the recently revised and highly enforced European Union (EU) 2014 Tobacco Products Directive (TPD). Comparing the Comp