Perceiving the Mundane Necessity
Title: Perceiving the Mundane Necessity - How Consumers Perceive Pharmacies in an Increasingly Competitive Swedish Market Course: BUSN39 - Degree Project in Global Marketing Authors: David Ingvarsson & Oscar Egard Supervisor: Tommy Shih Purpose: The purpose of our study is to identify and gain an understanding of how consumers perceive pharmacies on the Swedish pharmaceutical market. More spec
