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Thesis Purpose: This study has a twofold purpose. First, the authors want to contribute to research on idea evaluation in the fuzzy front end by specifically shedding light on the food industry as this sector differs from other industries (Galizzi & Venturini, 1996; Tidd & Bessant, 2014; Triguero, Córcoles & Cuerva, 2013). Second, different evaluation criteria will be outlined for high
