Bloggar - Organisationernas Heliga Graal? En kritisk diskussion kring organisationers möjlighet att uppnå dialogbaserad kommunikation genom bloggar
The purpose of this master’s thesis is to critically discuss blogs as a medium for dialogue based communication in a public relations context, and to empirically study how organizations and blogs perceive each other and how this affects the organization’s public relations practice. The research was partly conducted through qualitative interviews with communications professionals representing six m
