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In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. Therefore, this qualitative study examines BrewDog, a company inclined to engage in conversations that hold strategi

Digitaliseringen och framväxten av Web 2.0 har förändrat dagens medielandskap och skapat nya förutsättningar för nyhetsmedier och dess intressenter. Till följd av det har mainstream och alternativ media större utrymme att nå och påverka en bredare publik. Detta skapar även en större möjlighet för intressenter och politiska aktörer att påverka över vad som publiceras i media. En politisk aktör som As a result of the digitalization and the digital era of Web 2.0, news media have undergone significant changes. Both mainstream and alternative media now have a greater opportunity to reach and influence a broader audience. Further, this allows stakeholders to exert more influence over news content, in which political actors and entities have the possibility to effectively communicate their polit

This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. To explore this issue, the study adopts a social constructionist approach and conducts qualitative interviews with PR pr

This paper studies the information contained in central bank speeches, focusing on predicting future monetary policy. Departing from previous papers which use mainly dictionary-based methods, we employ the deep transfer learning technique to process the text data. We find that central bank speeches can be used to predict policy rate change over the next three months (with an accuracy of 71.4%). In

In this thesis, the relationship between people and places is investigated through examining how migrants in Vienna create place attachment to food markets in the city. A place attachment is understood as the emotional bond that forms between an individual and a specific space, the theoretical foundation of this thesis lies within emotional geography, a sub-field of human geography which examines

This paper aims to analyze individuals’ perceptions of artificial intelligence (AI) and how they perceive the potential risks and benefits of AI. This study examines how information treatment effects change people’s attitudes toward AI. To analyze this, an experimental survey was conducted on April 27, 2023. A total of 120 respondents were obtained through the research platform Prolific and after

Byggsektorn är en bransch som blir mer och mer invecklad och avancerad, det blir fler företag, arbetsuppgifterna ökar och efterfrågan blir allt större. Detta ställer stora krav på huvudentreprenörer runt om i landet att fortsatt hålla hög kvalitet på sitt arbete trots den ökade arbetsbelastningen. När arbetsuppgifterna blir flera och höga krav ställs på kvalitén vill huvudentreprenörer helst köpa

The purpose of this thesis is to investigate the significance of GIS in local, regional and national actors’ work with crisis preparedness and urban planning relative to natural hazards and resilience. Three interviews involving the City of Stockholm, the Stockholm County Administrative Board and The Swedish Civil Contingencies Agency shed light on how GIS is used and the descriptive significance

In 2022 the Russian war against Ukraine left Germany without imports from their biggest energy supplier, forcing them to find new energy sources. One of the government’s measures was the investment in LNG, which impacts society and the environment. With a critical discourse analysis, this thesis analyzes how the government justifies their choice for LNG and how energy justice is considered within

Objective: Previous research using personality traits to predict life outcomes has typically utilized the Big Five factors and, occasionally, their facets. However, recent research suggests that using items (reflecting personality nuances) can account for greater predictive variance. The present study examines the predictive validity of the different levels of the personality trait hierarchy (fact

Under vår utbildning har vi blivit intresserade av nivågruppering. Syftet med studien är att undersöka hur nivågruppering används i gehörs- och musiklära samt dess påverkan på undervisningen. I tidigare forskning presenteras litteratur som vi har valt att dela upp i följande områden: nivågruppering som verktyg för ökad trivsel och ökad kunskap, att undervisa med nivågruppering, mindset, inlärd hjäDuring our education we have developed an interest in level grouping. The purpose of the study is to investigate how schools are using level grouping and what effects it has on education. The literature chapter presents sources that we have divided into areas: level grouping as a tool for increased well-being and increased knowledge, to teach with level grouping, mindset, fixity and learned helple

Entrepreneurial work and the mental well-being of entrepreneurs often receive positive attention, despite evidence indicating a high prevalence of mental illness among entrepreneurs. This highlights the importance of understanding the stressors arising from entrepreneurial work that can contribute to mental ill-being as well as identifying strategies to mitigate their effects. This knowledge is cr

Job satisfaction is a complex concept that has mainly been investigated in a quantitative nature from several perspectives. Most past studies have focused solely on investigating full-time employees quantitatively, without taking into account other employment types such as part-time student employees, or other methods of data collection. Additionally, a lack of studies exist focusing on comparing

Relationen mellan personlighet och social önskvärdhet har sedan länge varit debatterad. I denna studie undersöktes individens tendens till att svara socialt önskvärt och deras nivå av neuroticism. Studiens syfte var att undersöka hur korrelationen mellan neuroticism och social önskvärdhet såg ut samt hur en pressad situation kan skapa en interaktionseffekt mellan dessa. Studien hade två frågeställThe nature of the relationship between personality and social desirability has long been debated. This study examined the individual's tendency to respond socially desirable and their level of neuroticism. The aim of this study was to examine how the correlation between social desirability and neuroticism looked and whether a pressured situation was causing an interaction effect on the correla

Bakgrund: Att vårda kritiskt sjuka patienter under transport är krävande och ställer stora krav på sjuksköterskan. Den högteknologiska vården av patienten fortsätter att ske under transport vilket gör det mer komplext i en begränsad miljö särskilt om patienten är instabil. Syfte: Syftet var att belysa specialistsjuksköterskans upplevelse av att transportera kritiskt sjuk patient. Metod: En syste

This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. From these three steps, an ACC model was formulated that included awareness and consideration as independent

Studiens syfte är att bidra med kunskap till forskningsfältet kriskommunikation genom att anamma ett konsumentperspektiv och undersöka hur användare på TikTok kommunicerar om- och tolkar en kris samt de förutsättningar som funnits externt och internt för användarnas kriskommunikation. Konsumentperspektivet syftar till att bidra med förståelse kring hur organisationers kriskommunikation kan anpassaThe purpose of the study is to contribute with knowledge to the research field of crisis communication by adopting a consumer perspective and investigating how users on TikTok communicate and interpret a crisis as well as the conditions that existed externally and internally for the users' crisis communication. The consumer perspective aims to contribute with an understanding of how organizati

In the district of Hyllie in Malmö, Granitor Properties are building a new block called Embassy of Sharing, which is designed focusing on Agenda 2030. Within the block, the city of Malmö is planning to open a new municipal branch library. The library is expected to collaborate with Granitor Properties and be a part of the sharing economy within the block. The purpose of our thesis is to contribut

The dynamic and fast-growing big data technology attracts a competitive concern by the whole society. This thesis looks into whether such a concern makes sense, and what are the representative scenarios in practice worth an attention. After that, this thesis aims at examining whether EU competition law and Chinese competition law can handle those targeted scenarios under existing law systems throu

Sustainable development requires companies to do their part. Managers are central to the partaking of sustainability in their organizations, having responsibility towards internal and external stakeholders to ensure the organization's long-term survival while being mindful of other things than maximizing profit. SMEs face additional challenges than their multinational counterparts making it mo