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Managing household energy extends beyond energy itself, it shapes the organisation and survival of everyday life. This thesis explores women’s roles as household energy managers in relation to cooking and cooking-related tasks by foregrounding women’s experiences of everyday energy practices. Focusing on fuel procurement, cooking practices, and securing fuel, the study examines how gender shapes k
Research question: How is social class performed through the Old Money aesthetic in social media culture? Purpose: The aim of this study is to deepen the understanding of how the Old Money aesthetic is used on Instagram to perform social class, particularly focusing on the role of creators as active producers of this class performance. Theoretical perspective: Three theoretical perspectives are in
Traditionally, luxury brands have communicated the feeling of heritage through physical anchors, such as the atmosphere of entering a luxury store, or through the smell of leather. However, the rise of Instagram has created a structural tension. Heritage depends on slowness, continuity and historical depth, while Instagram is a fast-paced environment built for speed where these physical anchors ar
Title: Making Sense of AI in B2B Strategic Positioning Date of Seminar: 2026-06-04 Authors: Noor Essaidi & William Eriksson Advisor: Mats Urde Key words: Artificial Intelligence, Strategic Positioning, B2B, Value Proposition, Differentiation, Sensemaking Purpose: The purpose of the study is to explore how professionals in B2B firms use, evaluate and make sense of AI in strategic positioni
Investeringar i IT- och teknik för fastigheter blir allt vanligare. Det är däremot oklart vilka ingående faktorer som påverkas och om det faktiskt påverkar värderingen på fastigheterna vid transaktioner. En tolkning av befintlig teori är att den till stor del fokuserar på kostnadsminskningen och bortser från de intäkts- samt riskdrivande faktorerna vilket denna studie försöker komplettera. Denna
Unga vuxnas skuldbelopp ökar i Sverige, samtidigt som ett växande forskningsfält visar att skuldsättning är förknippad med psykisk ohälsa. Syftet med denna tvärsnittsstudie var att undersöka prevalensen av snabblåneskulder bland unga vuxna, samt att identifiera livshändelser som föregick att snabblånet togs. Därutöver var syftet att undersöka sambandet mellan skulder från snabblån, psykisk ohälsa,Young adults’ debts are increasing in Sweden, while a growing body of research shows that indebtedness is associated with psychological distress. The aim of this cross-sectional study was to examine the prevalence of debt from payday loans among young adults, as well as to identify life-course events that preceded taking on such loans. In addition, the study aimed to investigate the association wi
Climate change has caused an unprecedented threat to eco-systems, necessitating a transition to a low greenhouse gas (GHG) emitting society. An important leverage point is high-impact climate actions; actions with the most potential for reducing GHGs (e.g., avoiding air travel, choosing fossil-free banks), and the drivers behind these actions. Limited studies have applied latent class analysis (LC
Renewable energy expansion and carbon sink enhancement are central to developing sustainable climate pathways, yet the rapid deployment of renewable energy technologies is intensifying land-use competition and increasing the need for more resource-efficient siting strategies. Solar development on former peat extraction sites represents one such approach, as it enables the use of degraded land whil
With cross-border ecommerce transactions growing increasingly common in 2026, retailers struggle to ensure that their websites persuade members of foreign cultures to make purchases. This study examines a specific example of this phenomenon, in which Danish ecommerce platforms attempt to encourage purchases among customers from the USA. Ethnographic methodological practices are employed, including
This thesis aimed to develop a rooftop tent targeting the needs of younger users. Using the Double Diamond design methodology the team was guided throughout the phases of the project. The research phase consisted of thorough market research, a questionnaire with over 50 participants and seven interviews. This data was then analyzed with the target user in mind by developing a methodology for mapp
Syftet med denna studie är att undersöka hur IKEAs företagsvärderingar förstås, får mening och kommer till uttryck i medarbetares vardagliga arbete. Studien är baserad på åtta semistrukturerade intervjuer med medarbetare på ett IKEA-varuhus. Empirin har analyserats med hjälp av Erving Goffmans dramaturgiska perspektiv samt Christina Garstens antropologiska perspektiv på organisationskultur och ide
Sojaokara är en restprodukt som kommer från produktion av sojabaserade livsmedel så som tofu och sojamjölk. Substratet innehåller betydande näringsämnen och är rikt på kostfiber och protein. Sojaokara har en begränsad hållbarhet och medför utmaningar för fortsatt användning i industrin. Med fokus på cirkulär livsmedelsproduktion av näringsrik restström är sojaokara ett attraktivt fokusområde för f
Hybrid dairy products combine animal and plant-based ingredients in a single product and are positioned as a bridge in the protein transition. Existing consumer research has focused on product-level liking and has not examined whether consumers believe these products should exist at all. This study examined what drives purchase intention for hybrid cheese among Swe-dish consumers using a dual-rout
What would it mean to take Care Ethics as the organizing principle of environmental struggle? This thesis takes that question as its starting point, and Les Soulèvements de la Terre (LSDT), a French environmental activist movement that has made the defense of land and living beings its central political project, as its object of study. Using Hajer's (1995) argumentative discourse analysis with
Examensarbetets titel: Från rabatt till norm: En kvalitativ studie om konsumenters tolkning och användning av tillfälliga rabatter inom modebranschen. Seminariedatum: 5 juni, 2026. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng. Författare: Elisa Osmanovski, Louise Collin, Smilla Hain. Handledare: Annette Cerne. Fem nyckelord: Rabatter, konsumentbeteende,Title: From Discount to Norm: A Qualitative Study of Consumers’ Interpretation and Use of Temporary Discounts in the Fashion Industry. Seminar date: June 5, 2026. Course: FEKH29, Bachelor’s Thesis in Marketing, 15 credits. Authors: Elisa Osmanovski, Louise Collin, Smilla Hain. Advisor: Annette Cerne. Five keywords: Discounts, consumer behavior, perceived value, reference price, fashion indust
Examensarbetets titel: Transparens i AI-reklam: Förtroende eller skepticism? Seminariedatum: 4 juni 2026 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Vanessa Högberg, Tilda Kvist & Felicia Lund Handledare: Clara Gustafsson Fem nyckelord: AI-genererad reklam, Customer-based brand equity, Transparens, Skepticism och Reklamupplevelse. Syfte: Syftet meTitle: Transparency in AI Advertising: Trust or Skepticism? Seminar date: 4th of June 2026 Course: FEKH29, Bachelor’s level thesis in Marketing, 15 ECTS Authors: Vanessa Högberg, Tilda Kvist & Felicia Lund Advisor: Clara Gustafsson Key words: AI-generated advertising, Customer-based brand equity, Transparency, Skepticism, and Advertising experience. Purpose: The purpose of this study is to exa
Examensarbetets titel: Subtil signalering inom modeindustrin Seminariedatum: 04/06/2026 Ämne/kurs: FEKH29, Examensarbete i Marknadsföring på kandidatnivå, Företagsekonomi, 15 högskolepoäng Författare: Tova Borg, Stella Jennerholm och Matilda Mattsson Handledare: Clara Gustafsson Fem nyckelord: Quiet luxury, lyxmarknadsföring, mode, subtil signalering och konsumentbeteende Forskningsfrågor: Hur konTitle: Subtle signaling in the fashion industry Seminar date: 04/06/2026 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 credits Authors: Tova Borg, Stella Jennerholm och Matilda Mattsson Advisor: Clara Gustafsson Key words: Quiet luxury, luxury marketing, fashion, subtle signaling and consumer behaviour Research questions: How is value constru
