Flera studier visar att valet av etableringsmetod är väsentligt vid etablering utomlands. Tidigare undersökningar ger dock varierande resultat. Japan har en väldigt annorlunda kultur och flera företag har tvingats ge upp sina etableringsförsök. Syftet är att beskriva fyra svenska dotterbolagsetableringar i Japan och analysera effekten av kulturskillnader och deras påverkan på etableringsprocessernSeveral studies have shown the importance of the market entry mode when entering foreign markets. However, previous studies give various results. Japan is said to have a unique culture and many companies have been forced to give up their attempts to enter the Japanese market. This thesis aims to describe the entry process of four Swedish subsidiaries in Japan and analyze the effects of cultural di

I dagens serviceverksamheter spelar personalen ofta en vital roll för organisationens framgång. En typ av serviceverksamhet är hotell där de anställda skapar servicemöten och där kundnöjdheten ofta beror på personalens handlingar. I hotellverksamheter är det därför viktigt att ge de anställda möjligheter och resurser för att kunna agera och ta ansvar. Om medarbetarna får detta samt om de vill ta aIn todays service organisations the employees play a crucial role for companies to build a competitive advantage. In hotels it is the employees who creates the service encounter, and the customer satisfaction therefore depends on the employees actions. This makes it important for the hotel organisations to give the employees opportunities to act in every situation, and let the employees be and act

F. Scott Fitzgerald’s The Great Gatsby and Don Delillo’s White Noise both portray the modern world even though they were written over 60 years apart. Despite the fact that these worlds represent very different states of modernity, they are defined by two central traits: technology and consumerism, which influence the characters of both novels in several comparable ways. The concept of packaging is

The purpose of this study is to give a holistic view of small companies' branding process while taking to consideration the special characteristics as well as the marketing practices of this kind of companie. The findings of this study reveal that the branding process in small ventures is done both internally, where the role of the entrepreneur is emphasized, as well as externally where the pa

Författare: Mattis Karlsson Titel: Politiker i en klass för sig – Om klass och kapital i mediabevakningen av Sveriges ledande politiker. Masteruppsats: SOCM02 Sociologiska institutionen, vårterminen 2013 Problem/bakgrund: Rapporteringen som rör svenska politiker handlar om långt mycket mer än bara politik. Politiker är offentliga personer som berörs av en mediabevakning som behandlar bland annat

The purpose of this master thesis was to develop a new assessment framework, based on the best Business Intelligence (BI) practices proposed by academia, and use this framework for assessing BI practices in large Swedish organizations. Through this assessment, potential areas of improvement regarding the BI practices in large Swedish organizations were identified and analyzed. In order to fulfil

Denna uppsats är skriven av Christian Frisk och Josefine Waldenström. Uppsatsen är skriven i ämnet Medie- och kommunikationsvetenskap vid Institutionen för kommunikation och medier på Lunds universitet. Uppsatsen syftar till att genom en kvalitativ textanalys kartlägga hur medietexten Tintin har förändrats när den transmedierats, och om förutsättningarna för berättande förändrats sedan transmedial

Misrepresentation problems can happen in every ship sale & purchase form, this thesis aims at giving a deep analysis of misrepresentation under those second-hand ship sale & purchase forms. The misrepresentation in this thesis which normally is a wrong statement or a conduct and can be expressed by buyer or seller. For example, when a seller intends to hide information for keeping the pric

Syftet med studien var att undersöka studenters attityder till CrM samt se om det finns skillnader i studenters attityder gentemot CrM med brand-cause fit och CrM med consumer-cause fit och med studien ämnade vi bidra till existerande teori och forskning om CrM. Studiens empiri utgörs av insamlad data från 236 stycken pappersenkäter som besvarades av kaffedrickande och margarinätande studenter påThe purpose of this study was to investigate students’ attitudes toward CrM and see whether attitudes differ between CrM with brand-cause fit and CrM with consumer-cause fit and our aim was to contribute to existing CrM theory. The study’s empirical data was collected from 236 paper-based surveys that were filled out by coffee-drinking and margarine-eating students at Lund’s School of Economics an

This thesis set out to explain the emergence of production units that favour harsh working conditions in the garment industry of Athens. A neo-Marxist political economic approach was used in order to trace the causes of this emergence over the last fifty years and explain the transitional period from Fordism to flexible regimes of accumulation. The hollowing out of the Welfare State in favour of N

Purpose: Nurses constitute a key group to focus on due to their close proximity to the core of health care, the patient. We aim to understand the care discourse in the practice of nursing within public health care organizations, and its coexistence with the current marketization discourse promoted by the New Public Management paradigm. Our intention with this approach is not only to nuance and pro

Good Night, Mr. Tom (1981) by Michelle Magorian is a children’s book about a British boy called Will, who gets a better life when he is evacuated during World War II. He comes from a poor home where he has been severely abused by his mother. In contrast, he is healed and taken good care of in the countryside by the old recluse Tom who even risks his life for him. In books and articles describing t

Oskarshamn 3 has undergone a power uprate from 110% to 129.1% of original reactor thermal output in recent ended project PULS (Power Uprate with Licensed Safety). The main objective of this thesis have been to identify deviations in the power plant, explaining the differences in power output between designed and achieved power output after PULS. The investigation has been conducted with the use of