Chinese Female Bloggers Grapple with Appearance Anxiety via Social Media – A Study Based on Xiaohongshu
The appearance anxiety phenomenon has become increasingly prevalent in Chinese society, especially among females. This research critically examines the Chinese social media trend “Refusing Appearance Anxiety” (“拒绝容貌焦虑”)initiated by female bloggers who are opposing the issue. The primary goal of this study is to reflect on how Chinese females negotiate with the normative discourse around body image