Distancing From Dirt: A Qualitative Study on How Cancel Culture Has Become a Resource for Identity Construction in an Online Setting
With this research we aim to understand the dynamics of consumers' use of cancel culture as a resource for their identity construction online. Theories included were surrounding framing, morality, consumers as moral protagonists, purity and dirt as well as distaste and symbolic violence. These theories were selected to aid with the analysis of the empirical material and to add new insight to t