Buying Your Competitors’ Trademarks - A Comparative Look at Treatment of Keyword Advertising under EU and U.S. Trademark Law
The Internet poses new challenges to the legal world. One of those challenges is the sale of someone else’s trademark as a keyword in different referencing service programs on the Internet. This issue has, in the recent years become an important topic and a much-litigated issue. The referencing service providers earn big profits on their referencing service programs and the biggest provider for a