This is the business plan for AirOhMail as of May 2011.

Business Plan of the magazine publishing

The thesis is based on a qualitative multiple case study with an abductive approach. It examines the relationship between brand placement and gender roles in films between the 1980s and 2010s, with the main purpose to contribute to the gender and marketing literature on how the portrayal of male and female characters in films has developed, changed and been translated through brand placement withi

This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho

Theoretical reflections from selfperspective regarding importance of legitimacy and a business plan.

Syftet med denna uppsats är att kasta ett ljus över de svårigheter som föreligger kring ämnet fortsatt drift. Vi vill bidra med en klargörelse av huruvida det finns omständigheter som påverkar revisorn i dennes bedömning angående den fortsatta driften och vilka effekter ett utlåtande kan ge. Vi finner att en fortsatt drift anmärkning har betydelse för kreditgivare, däremot är även en oren revision

This paper uses an autoethnographic approach to analyze the work of an entrepreneur on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up

Debatten om hållbarhetsrapporter är fortfarande livlig. Allt fler företag väljer att släppa en hållbarhetsrapport och fokus på miljö frågor får allt större betydelse. Trots detta visar vår studie vi gjort att själva användningen av rapporterna är svagt. Av de två fallföretagen vi undersökte framkom det att rapporternas faktiska användare är få. Istället tenderar intressenterna att ta till sig info

Abstract Purpose: This paper is written as a personal evaluation of the entrepreneurial journey starting a new venture based on a new product and concept. Design/methodology/approach: This is a paper designed on to analyze the past experiences of developing a product and searching for a reference customer to start a knowledge based company, using the authors personal experiences with a self-ethnog

Abstract of thesis (max 8000 characters)

In this paper I review the current body of knowledge linking entrepreneurial motivation and performance. From this frame of reference I evaluate my experiences in commercialization of university research within the context of the entrepreneurship program. Commercialization of university research and external ideas has been a major priority of program. The students are strongly encouraged to develo

b plan theoretical reflections

Detta examensarbete är en studie av webb-EDI som ett alternativ till traditionell EDI. EDI är en förkortning av Electronic Data Interchange, vilket i princip är en standardiserad filöverföring mellan affärssystem. Användning av EDI är oberoende av operativsystem, affärssystem och hårdvara. Ett korrekt användande av EDI ska inte medföra någon form av manuellt arbete vilket innebär att det kommer sp

Studien syftade till att undersöka barns upplevelser av att må bra utifrån ett barnperspektiv. Studien hade ett fenomenologiskt förhållningssätt och ett kvalitativt tillvägagångssätt i form av semistrukturerade intervjuer. I intervjuerna utgjorde ritande av teckningar ett moment. Analysunderlaget utgjordes av 15 intervjuer med 6-7-åriga barn från normalpopulationen. Barnen gick i en barnskoleklassThe purpose of this study was to explore children’s experiences of “feeling good” from a child-focused approach. The study had a phenomenological perspective and a qualitative method using semi-structured interviews. Drawing was used as a method to facilitate interactions with the children during the interviews. The analysis was based on a sample of 15 interviews with 6-7-year old children from th

Denna studie undersöker sambandet mellan chefers upplevelse av uppåtgående feedback och chefers arbetsrelaterade välbefinnande, som utgörs av 1) psykisk hälsa, 2) arbetstillfredställelse och 3) arbetsengagemang. Utöver detta undersöks arbetsrelaterad self-efficacys medierande och modererande effekt. Data samlades in från 207 chefer, en relativt outforskad grupp i feedbackforskning, i Sverige i bådThis study examines the relationship between managers’ perception of upward feedback and managers’ job specific well- being consisting of 1) psychological health, 2) job-satisfaction and 3) work engagement. In addition the mediating and moderating role of occupational self-efficacy is examined. Data were collected from 207 managers, a relatively unexplored group in the context of feedback research

This study examines the response of the volatility in the Swedish stock market to positive and negative surprise return shocks. The study also explores the behaviour of the volatility following near-zero return shocks. To the author’s knowledge, this is the first study analysing the Swedish stock market volatility using two asymmetric econometric time series models, EGARCH and the GJR model, impli

This master thesis has been conducted by a student in industrial management and engineering at EON Development AB, Gothenburg, Sweden and in association with the Division of Production Management at Lund University. It investigates important issues for EON Development in order to establish a marketing department within the Gothenburg area. A marketing function must deal with customer satisfaction

Purpose: The purpose of this thesis is to investigate the strategic consequences of using strategic alliance, as an alternative to private equity to satisfy SMI’s short and long term funding and growth. Methodology: The thesis is based on a single case study within the sponsor company. Action research with a scenario based questionnaire was used to collect empirics, primarily from the management g

Problem discussion: Getinge Sterilization AB is the supplier of columns to the customer Getinge Watersystem A/S. For Getinge Watersystem to be competitive on the market, Getinge Sterilization has agreed to shorten their delivery times. Objectives: The main objectives of this master thesis is to map the manufacturing of colums and the construction of the bill of materials (BOM). From these mappings