Are Beautiful traffic environments safer than Ugly traffic environments?
To link aesthetics to traffic safety, the field of environmental psychology was consid-ered. A new model of driving behaviour was developed, based on Lewin’s (1951) equation, B = f (P,E) and by employing Küllers’ (1991) model of the basic emotional process. The employed model B = f (R(Road), U(Users), A(Task), P(Person)), states that driving behaviour (B) is related to the physical environment (R)