The bachelor’s thesis explores the utilization of Artificial Intelligence (AI) in data analytics, aiming to understand data analysts' perceptions and experiences with AI-based tools and technologies. Through qualitative research involving semi-structured interviews with six data analysts from Sweden and the United States, thematic analysis identified five key themes.These findings were discuss

Studien syftar till att undersöka digital kriskommunikation i kontexten av förtroendekriser inom den svenska finansbranschen. I form av en kvalitativ fallstudie och med en socialkonstruktivistisk ansats undersöks det svenska pensionsbolaget Alectas digitala kriskommunikation i samband med en förtroendekris bestående av två olika krisperioder. Studien undersöker även hur Alectas kriskommunikation oThis study aims to explore digital crisis communication in the context of trust crises within the Swedish financial industry. Through a qualitative case study and a social constructivist approach, the digital crisis communication of the Swedish pension company Alecta is examined in connection to a trust crisis consisting of two separate crisis periods. The study further explores how Alecta's c

Today, sustainable development permeates the whole of society, affecting how cities are planned and developed. Densification is a relatively new trend in urban planning to build new housing in growing cities while promoting sustainability. This study therefore examines urban densification in Lund, focusing on social sustainability within the context of municipal development. By utilizing method tr

Virtual influencers (VIs) are computer-generated characters gaining traction in influencer marketing, particularly in the US and Asia. This study examines how communication professionals in German-speaking countries (DACH) perceive the usefulness of virtual influencers. Building on the Technology Acceptance Model, a quantitative analysis examines the influence of specific virtual influencer charac

This study investigates the impact of corporate social engagement on brand value and customer loyalty, with a specific focus on environmental activism and social responsibility. By conducting a content analysis of Patagonia's materials, including transcribed videos and articles from the company's website, the research examines how Patagonia's brand activism is expressed across differen

Den ständiga digitala utvecklingen kräver att människor anpassar sig till förändringar och i lägen där det råder krig är enkel och snabb informationsspridning avgörande. I Ukraina har plattformen Telegram varit signifikant sedan invasionen började den 24 februari 2022, där både politiker, journalister, militärer och privatpersoner har kunnat sprida strategisk kommunikation i form av viktiga meddel

This thesis investigates informational asymmetry in an expert market through developing a base and an extended theoretical model. The example in focus is the case of driving schools. The asymmetry in information is of the nature that the seller knows more about how many lessons (quantity of the good) the buyer needs. A key point of interest is also the repeated nature of the buyer and seller’s int

In response to exacerbated housing shortages, issues with loneliness among the population and increased awareness of the housing sector’s impact on climate, increased attention to various types of coliving forms has emerged in society, primarily in bigger cities and in countries like Denmark. Yet there is still a marginal occurrence of alternative housing forms in Sweden. Researchers argue that in

I dagens digitaliserade samhälle fungerar sociala medier som en plattform för att bilda opinion. I kombination med tidigare forskning om ökad press på företag att positionera sig i politiska frågor, samt ett ökat intresse hos konsumenter att konsumera etiskt, medför detta en signifikant utmaning under kriser som uppstått till följd av politiska tolkningar. I denna studie granskas Zara, Balenciaga In today's digitalized society, social media serves as a platform for shaping public opinion. Combined with previous research on the increasing pressure on companies to position themselves on political issues, as well as a growing interest among consumers in ethical and political consumerism, this poses a significant challenge during crises arising from political interpretations. This study ex

Som musiker definierar jag mig som verksam inom “nordisk jazz” men det finns väldigt lite information om vad detta begrepp innebär. Därför syftar denna studie till att ta reda på hur musiker inom genren ser på begreppet och ställa deras uppfattningar i relation till egna analyser av musikexempel, samt hur dessa musiker tycker att jag kan utveckla mitt personliga nordiska jazz-sound. Metoden är kvaAs a musician, I define myself as a performer of "Nordic jazz", but there is very little information about what this term means. Therefore, this study aims to find out how musicians within the genre view the concept and put their perceptions in relation to my own analyses of musical examples, as well as how these musicians think I can develop my personal Nordic jazz sound. The method is

The purpose of this study is to investigate how faculty members at Lund’s School of Economics and Management experience language barriers within the workplace. The study focuses on the relationship specifically between the language use of Swedish and English within the working environment. Data for this research were collected by conducting 14 semi-structured interviews with employees from the fac

Denna kvalitativa forskningsstudie undersöker hur och varför humor används i varumärkeskommunikation genom en mindre innehållsanalys och två fokusgruppintervjuer. Fokusgruppintervjuerna inkluderar både generation Z, som har växt upp med sociala medier, samt generation X, som inte har samma erfarenhet av användning av sociala medier. I studien avser man lågprisbolaget Ryanair som undersökningens utThis qualitative research study investigates how and why humor is used in brand communication through a small content analysis and two focus group interviews. The focus group interviews include both Generation Z, who have grown up with social media, and Generation X, who do not have the same experience with social media usage. The study uses the low-cost airline Ryanair as its focal point and anal

This thesis examines the dynamics of online fat acceptance communities, exploring their construction, sustainability, and influence on fat individuals. With the growth of societal stigma surrounding fatness, these communities have emerged as spaces to challenge normative beauty ideals and advocate for self-acceptance and empowerment among individuals marginalized based on their body sizes. To anal

Uppsatsen analyserar införandet av FinTech-lösningar inom konsultföretag, genom att använda Unified Theory of Acceptance and Use of Technology (UTAUT). Studien tillämpar kvalitativa metoder, som semi-strukturerade intervju och mejlintervjuer, för att undersöka anställdas erfarenheter och perspektiv på FinTech. Den identifierar nyckelfaktorer som prestanda, ansträngning, socialt inflytande och tekn

Despite almost 9 years of pushing for sustainable development in the global environmental politics sphere, societies worldwide remain stuck in unsustainable energy cultures. Critical feminist analyses of gendered norms in energy systems offer a path to bring to light the structures of power that keep us stuck. Carbon Free Island Jeju 2030 was a policy experiment announced in 2012 aiming to transit

This research addresses the misalignment gap in social enterprise knowledge across different socio-economic regions, emphasizing the need for localized studies. Focusing on Vietnam, a developing country with emerging social enterprises, the study investigates the strategic practices employed by these enterprises to manage the dual missions of profit and social impact. Through explorative case stu

Bakgrund Den globala prevalensen för övervikt har ökat under de senaste årtiondena. Övervikt utgör idag en betydande hälsoutmaning som kan medföra flera sjukdomar. Trots fördelarna med regelbunden fysisk aktivitet har personer med övervikt ofta svårt att engagera sig i och bibehålla en aktiv livsstil. Syfte och frågeställning Syftet med studien var att sammanställa vilka barriärer som personer med

Bakgrund: I Sverige sjunker antalet barn som enbart ammas de första sex månaderna. Tidigare forskning visar att partnern är betydelsefull för amningsfrekvensen både praktiskt och mentalt. Under besöken på mödravården ska föräldrarna erbjudas information om amning och ett konkret partnerstöd ska inkluderas. I barnmorskans arbete ingår främjandet av amning, men barnmorskan ska dessutom verka för jäm