The Business Model Innovation Process in High-Tech Start-ups: When, What and Why Changes in a Business Model occur
As the process of business model innovation has not been highly researched on and as start-ups face the threat of failure due to a lack of a suitable business model, the purpose of this master thesis was to describe and visualise the process of business model innovation of start-ups as well as to discover the patterns within their processes. Thereby, we aim to provide a better understanding of the