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Examensarbetets titel: Differentiering inom detaljhandeln: kundperspektiv på alternativutvärderingen mellan detaljhandlare inom hemelektronik Seminariedatum: 5 juni 2026 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 hp Författare: Bernard Bezerra, Felix Lindholm Handledare: Annette Cerne Fem nyckelord: Detaljhandel, Hemelektronik, Alternativutvärdering, DifferentieringTitle: Differentiation in retail: A customer-centric perspective on alternative evaluation between retailers in the consumer electronics industry. Seminar date: 5th of June 2026 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 Credits Authors: Bernard Bezerra, Felix Lindholm Advisor/s: Annette Cerne Key words: Retail, Consumer, Electronics,

Sustainability-oriented firms increasingly operate under conditions of systemic uncertainty, where ecological, commercial, and legitimacy-related pressures converge simultaneously and resist singular strategic resolution. Despite growing scholarly interest in sustainability-oriented Business Model Innovation (BMI), existing research has devoted limited attention to how firms navigate competing sus

Project management office (PMO) maturity models are widely used to assess PMO capability and guide organisational improvement initiatives. However, their ability to capture PMO performance and value delivery remains uncertain, particularly in complex industrial environments where organisational context strongly shapes project work. This study enhances understanding of the extent to which the PMO M

Bakgrund: Arbetsrelaterad stress inom somatisk akutsjukvård påverkar sjuksköterskors förmåga att upprätthålla patientsäkerheten i en miljö präglad av hög arbetsbelastning, tids- och resursbrist samt oförutsägbarhet. Syfte: Att belysa hur sjuksköterskor upprätthåller patientsäkerheten vid arbetsrelaterad stress inom somatisk akutsjukvård. Metod: Sex semistrukturerade intervjuer genomfördes med legi

Development guarantees (DGs) have been projected to mobilise considerably more private capital per public dollar relative to other instruments, but evidence on their development impact remains limited. This thesis addresses this gap through a case study of loan portfolio guarantees (LPGs) issued by the African Guarantee Fund (AGF) in Kenya, by examining the research question: how and under what co

Although maternal mortality rates have decreased globally, they remain a development concern, with their preventability and uneven burden highlighting inequalities both between and within countries. This study, through Post-Development Theory, the Epistemologies of the South framework, and Social Reproduction Theory, examines the integration and recognition of traditional-midwives in the Chocó reg

Recent estimates by the World Health Organization show that one in six people globally experience infertility at some point in their lives. Infertility is a fundamental reproductive health concern affecting an individual's human right to freely decide if, when, and how many children to have. A growing body of literature notes infertility’s absence from the sexual and reproductive health and ri

This thesis examines the market access barriers faced by small-scale producers in Bolivia, with a focus on Chiquitania, Los Valles Cruceños, and Zongo. Drawing on 15 semi-structured interviews with producers, vendors, university staff, and institutional actors, it analyses how structural, institutional, and relational barriers shape not only producers’ ability to reach markets, but also their abil

Managing household energy extends beyond energy itself, it shapes the organisation and survival of everyday life. This thesis explores women’s roles as household energy managers in relation to cooking and cooking-related tasks by foregrounding women’s experiences of everyday energy practices. Focusing on fuel procurement, cooking practices, and securing fuel, the study examines how gender shapes k

Research question: How is social class performed through the Old Money aesthetic in social media culture? Purpose: The aim of this study is to deepen the understanding of how the Old Money aesthetic is used on Instagram to perform social class, particularly focusing on the role of creators as active producers of this class performance. Theoretical perspective: Three theoretical perspectives are in

Traditionally, luxury brands have communicated the feeling of heritage through physical anchors, such as the atmosphere of entering a luxury store, or through the smell of leather. However, the rise of Instagram has created a structural tension. Heritage depends on slowness, continuity and historical depth, while Instagram is a fast-paced environment built for speed where these physical anchors ar

Title: Making Sense of AI in B2B Strategic Positioning Date of Seminar: 2026-06-04 Authors: Noor Essaidi & William Eriksson Advisor: Mats Urde Key words: Artificial Intelligence, Strategic Positioning, B2B, Value Proposition, Differentiation, Sensemaking Purpose: The purpose of the study is to explore how professionals in B2B firms use, evaluate and make sense of AI in strategic positioni

Investeringar i IT- och teknik för fastigheter blir allt vanligare. Det är däremot oklart vilka ingående faktorer som påverkas och om det faktiskt påverkar värderingen på fastigheterna vid transaktioner. En tolkning av befintlig teori är att den till stor del fokuserar på kostnadsminskningen och bortser från de intäkts- samt riskdrivande faktorerna vilket denna studie försöker komplettera. Denna

Unga vuxnas skuldbelopp ökar i Sverige, samtidigt som ett växande forskningsfält visar att skuldsättning är förknippad med psykisk ohälsa. Syftet med denna tvärsnittsstudie var att undersöka prevalensen av snabblåneskulder bland unga vuxna, samt att identifiera livshändelser som föregick att snabblånet togs. Därutöver var syftet att undersöka sambandet mellan skulder från snabblån, psykisk ohälsa,Young adults’ debts are increasing in Sweden, while a growing body of research shows that indebtedness is associated with psychological distress. The aim of this cross-sectional study was to examine the prevalence of debt from payday loans among young adults, as well as to identify life-course events that preceded taking on such loans. In addition, the study aimed to investigate the association wi

Climate change has caused an unprecedented threat to eco-systems, necessitating a transition to a low greenhouse gas (GHG) emitting society. An important leverage point is high-impact climate actions; actions with the most potential for reducing GHGs (e.g., avoiding air travel, choosing fossil-free banks), and the drivers behind these actions. Limited studies have applied latent class analysis (LC

Renewable energy expansion and carbon sink enhancement are central to developing sustainable climate pathways, yet the rapid deployment of renewable energy technologies is intensifying land-use competition and increasing the need for more resource-efficient siting strategies. Solar development on former peat extraction sites represents one such approach, as it enables the use of degraded land whil

With cross-border ecommerce transactions growing increasingly common in 2026, retailers struggle to ensure that their websites persuade members of foreign cultures to make purchases. This study examines a specific example of this phenomenon, in which Danish ecommerce platforms attempt to encourage purchases among customers from the USA. Ethnographic methodological practices are employed, including

This thesis aimed to develop a rooftop tent targeting the needs of younger users. Using the Double Diamond design methodology the team was guided throughout the phases of the project. The research phase consisted of thorough market research, a questionnaire with over 50 participants and seven interviews. This data was then analyzed with the target user in mind by developing a methodology for mapp